Information
GREEDY SQUARE
SQUARE, THICK, INDULGENT
Greedy Square wears indulgence as a badge of pride. The brand wanted an identity as generous as its products — one that could cut through a crowded shelf and build an immediate bond with its fans.
We shaped a joyful, appetising brand — from the name to the visual identity by way of the packaging. Square, chunky forms, indulgent colours and a knowing tone, for an experience as generous as the product itself.
Credits
Creative directionLéa Moreau
Art directionJonathan D'almeida
CopywritingCamille Ferra
Brand strategyThomas Vasseur
Project managementJonathan D'almeida
Categories
Consumer branding
Packaging
Visual identity
