Information

LE PANIER FRAIS

BRINGING FRESH FOOD CLOSER

Le Panier Frais reconciles large-scale retail with good, local food. The chain wanted a digital experience worthy of its promise: freshness, proximity and trust.

We rethought the experience and the customer journey, from design to signage. Clear circulation, warm visual codes and fresh produce staged to be seen — so that every visit feels simple and appetising.

Credits

Creative directionLéa Moreau

Art directionJonathan D'almeida

CopywritingCamille Ferra

Brand strategyThomas Vasseur

Project managementJonathan D'almeida